Vitamin X is a hybrid creative agency that can help you with solid strategies, intelligent ideas, well-chosen words, polished design, punctual production and multi-channel rollout across digital and offline platforms.
When you want a B2B campaign that connects across multiple target markets.
For example: the launch campaign for Toshiba’s new X20 convertible notebook/tablet targeted the C-suite, SMB owners and IT decision makers and influencers. It extended from advertising and inserts across the AFR’s premium print and online platforms through to tightly targeted media reaching the channel and specific vertical markets and influencer groups.
When you have a distinctive brand and you want your collateral to express it.
For example: Harley-Davidson produces seasonal clothing lines and supports them with dealer brochures. We were briefed to completely refresh the layout, design and copy style so these quarterly pieces better expressed the spirit of the Harley brand and resonated with the type of folks who ride those big V-twins.
When you have a dauntingly technical, specialised or complex story to tell.
For example: Bentham is a fund manager that invests in global credit markets, a relatively unknown asset class compared to equities, cash and property. We developed a concept that challenged the conventional wisdom, helping Bentham stand out in a crowded category and positioning their funds in the minds of financial advisers and investors.
When you need to develop a multi-channel campaign in a tight time-frame.
For example: Think Education had a tight time-frame and a major education expo deadline. They needed everything from signage and experiential ideas to course guides and merchandise. Oh, and a concept that repositioned the brand, and a new look and feel. We delivered.
When you want to connect on a deeper level with key verticals.
For example: Toshiba wanted to target the education market with a new 2-in-1 convertible notebook. We developed a breakthrough strategy based on a fresh insight into the challenges faced by teachers and students using traditional notebooks in subjects like maths, science, music and engineering. It rolled out via DM, video and online channels.
When you have a new product, multiple audiences and a limited budget.
For example: Our client pioneered the fitness cruise and briefed us to launch it to the travel trade, the fitness industry and to consumers. We developed an umbrella brand name and corporate identity for the travel group, and a cut-through creative concept for the product. The package rolled out in print, brochures, DM, online and e-newsletters.
When you need to fundraise for a problem that no one realises exists.
For example: Centennial Parklands wanted to raise money to fund a tree replacement program. Park users were seen as most likely to provide support, but research revealed they believed the government took care of everything. We developed a concept grounded in the language of a medical emergency to puncture the complacency and drive behaviour change.
When you need it thought through, from end to end.
For example: when Toshiba decided to run a promotion to raise awareness and preference for their products in New Zealand’s schools, they encountered a problem: it was illegal to contact students directly. So we developed an integrated campaign that enlisted teachers to help us reach students: no easy task, when you consider how busy they were already.
CLIENTS WE'VE WORKED WITH.
YOU'VE SEEN SOME OF THE WORK. HERE'S THE EXPERIENCE.
We’re generalists, so we’ve worked on everything from airlines, banks and cars to wine, x-ray machines and yoghurt. One day, we hope to work for a zoo, so we can add ‘z’ to the list. The point? Firstly, that lessons from one category can provide fresh perspectives on another. Secondly, we’re used to steep learning curves. We know how to get up to speed quickly in a new category. How do we define ‘up to speed’? The point where we can start generating relevant suggestions and intelligent ideas that make sense to you, your stakeholders and your target audiences.
A FEW WORDS ON WRITING.
Copywriting is one of our core skills. Good writing is good thinking, and it underpins our approach to strategy, powers our concept development process and provides a polished core for all the content we create. If you also share our aversion to misplaced apostrophe’s (gotcha!), tangled thinking and sent-before-spell-checking emails, you could add this to your list of reasons to make us your other agency.
LAYERS: GOOD IN CAKES, NOT IN AGENCIES.
We aim to keep the lines of communication short. That’s why we use project teams led by senior people. This helps eliminate layers and avoid misunderstandings. It’s also why the creatives come to all the main meetings. We think it’s important they’re exposed to your thoughts, insights and feedback. It also ensures they’re aligned with your objectives, take full ownership of the problem, and have a personal interest in solving it in a way that is good for your brand, your business and your career.
HERE TODAY. HERE TOMORROW, AS WELL.
Vitamin X was founded 12 years ago. The business is led by senior creatives supported by design, digital and delivery teams. Everyone’s here for the long haul, so the folks you meet today will be the ones who work on your projects tomorrow. If you’re tired of staff-churn, or of agencies over-reliant on inexperienced juniors, the time you invest in briefing us today could pay dividends for years.
NOT ANOTHER LIST OF CAPABILITIES.
Did we mention that we’re generalists? Probably easier to list what we haven’t done: skywriting (one day...). The point is that we can bring brand-aligned strategic and creative thinking to any element in the marketing mix, from digital marketing and design projects to advertising and websites. If the brief is more open, we don’t let a specialisation drive our suggestions. Instead, we use whatever tools are most likely to leverage the budget. We take a high level view, and then bring in specialists as and when required. This means we’re not just media agnostic, we’re technique and technology agnostic as well.
AFTER ALL THAT TALK, SOME REACTION.
We felt a frisson of delight when a campaign we developed for New Scientist was selected by a panel of well-credentialled marketers, researchers and strategists as a finalist in the MSIX awards. The MSIX Conference was set up to showcase the rapidly evolving convergence of science and marketing, and the awards recognise work at the forefront of this. The insights emerging from the behavioural sciences help take some of the guesswork out of developing a brief and provide a fantastic springboard for creative development. If you'd like to bring a bit more science to your marketing methods, we're keen to assist.
We’re on the ball, up to speed and ready to go. If you’re a CMO with a small but important project, or a brand manager with a deadline, or you’ve been let down by what you’ve seen from someone else, we’re a low risk / high return option. Sure, we’d love a long-term relationship. But we’re happy to start with a project, and if we can help you out of a tight spot at the same time, all the better.
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